How to Assess your Customer Effort and its Impact on your Sales Funnel
An effortless experience has never been more important for financial services. In this webinar, we’ll break down the theory behind the Customer Effort Score (CES), how it applies to your sales funnel and how to close the gap on creating a frictionless banking experience by providing suggestions on how to better engage with members and customers.
In this webinar you’ll learn:
What is customer effort and why is it important
Why should marketing care about the customer effort score