INTEGRATIONS—ANALYTICS AND TRACKING
Adobe Analytics
Booking funnel data in the Adobe Experience stack.
What it is
Adobe Analytics integration routes Coconut booking-flow event data to Adobe’s analytics ecosystem via Adobe Launch — same data-layer pattern as GTM, routed into Adobe.
How it works
Coconut emits its standard tracking object. Admins configure Adobe Launch in Coconut’s tag management settings. Data flows into Adobe Analytics for funnel analysis and cross-channel measurement within the Adobe Experience Platform.
Best fit for
FIs standardized on the Adobe marketing/analytics stack (Adobe Experience Platform, Adobe Launch) who want Coconut appointment data alongside other digital touchpoints.
