Consumer Report

Understanding The Relationship Between the Bank, Branch, and the Customer

Following a survey of over 1,600 banking customers, this study goes into great detail in examining the relationship between customers and their bank — often with surprising results.


What This Study Covers

  • How the average consumer approaches banking.
  • How consumers choose their banking relationships.
  • What makes the bank branch special?
  • Common challenges for consumers and the role of technology in solving them.