How Online Booking Platforms Tie into Current Banking Industry Trends
Many banks are switching to online booking platforms. Check out this guide to learn how it can shape the current trends you have in place.
3 Ways to Improve the Digital Experience In Retail Banking
In today’s digital COVID-19 era, connecting with your potential customers has become an overwhelming challenge. Consumers are now searching for ‘experiences’, causing a number of organizations to focus on improving customer experience. The understanding is that if the consumer’s attention is divided and exposure is brief, investing in an experience that goes beyond a basic interaction is going to be appreciated. When considering the various channels of customer experience in the banking industry, it can be difficult to decide when to invest. Are customers interested in a better in-branch experience? Should you be investigating new outreach channels to keep the retail bank at the top of your customer’s mind? While these areas are important, we’d suggest the best place for the banking industry to start is the digital customer experience. With more people choosing to manage their finances and associated services on their mobile devices, banks and credit unions have been presented a great opportunity to develop engaging and positive digital experiences optimized for the devices they use. Below are some reasons why focusing on a digital experience is a great idea for banks. Want to learn more about improving the customer experience? Download our customer experience white paper today. Beat the Competition According to research done by The Financial Brand, only 37% of retail banking organizations have a formal customer experience plan. While investments to improve customer experience are increasing, with the majority of banks committing to increase investment over the next 3 years, most organizations are still focused on developing products and branch engagements rather than investing in their digital channels. These findings expose a large gap in overall banking strategy when it comes to digital strategy for the next 3 years. For institutions looking to revamp their digital efforts, this creates an excellent opportunity to step up and start investing in digital solutions around customer experience. The potential for retail banks that adopt a digital strategy earlier than their competitors is reaching customers others may not. By creating experiences tailor-made for the devices customers prefer to use, banks with a digital strategy are opening themselves up to potential customers that want to access services online. If a customer cannot get the services they require from a retail bank in the way they want them, like online banking, scheduling advisor meetings or learning about new services, they’re going to end up looking for another option that meets their needs. For more information on how to retain your client base, check out our blog on the 5 ways appointment scheduling keeps you one step ahead of the competition. Bank Customers are Unsatisfied In a study published by Bain and Company, it was revealed that only 45% of online customers feel that their digital interactions with banks satisfy their needs completely. From a mobile perspective, only 25% of customers feel that they can adequately work and properly communicate with a bank through their mobile interface. From a usability standpoint, the numbers end up being the same, with 44% of computer users and 34% of mobile users agreeing that their online retail banking resources are easy to use. These are some alarming gaps which signal that banks need to take the time to step up their online customer experience. As customers get used to managing other areas of their life like the convenience of digital shopping and instantaneously streaming entertainment, they’re going to demand that same kind of swift and satisfying experience from their bank. A self-serve, real-time experience where they can move through the products and services they want at the pace they desire. If the services provided are functional, but there is little attention paid to user experience, customers are going to be left frustrated, wanting more and looking elsewhere to get the solutions they desire. To learn more, check out our blog on why companies should consider self-serve solutions for more information on the benefits of providing online scheduling to your customers. Investing in Digital Improves Customer Experience and Adoption From the same Bain study, it was found that positive customer interactions that start online, continue online with greater loyalty than if they were to start in-person or over the phone. The likelihood of customers choosing to interact with a bank online has a lot to do with the security and quality of experience the bank has created. If the digital experience is not up to the level that customers want, you risk losing them to another competitor. By focusing on how customers typically use and interact with services, rather than product promotion or adoption, you can start creating a user experience that really sticks. An example of this would be after a user opens an account online, helpfully routing the user to the activities they’re most likely to do online such as paying a bill. As customers get familiar with the basic functionality, they start to become more comfortable with the digital experience, and begin to search out other ways to work with the bank online. By paying attention to how people make use of their services and mirroring the process online, you can ensure that users are getting the value they are looking for and the experience they appreciate.
4 New Banking Initiatives for 2020
New initiatives in banking that encompass digital transformation have allowed the customer experience and operational processes to be greatly enhanced in many financial institutions, leading to their increasing success over the first half of 2020. What can we expect from the financial services industry for the remainder of this turbulent year? Deloitte has released a 2020 Banking and Capital Markets Outlook report, highlighting some of the initiatives that FinServ organizations will be focusing on in the coming year to perpetuate their industry’s successes. We have highlighted the top four credit union and banking initiatives that we think are going to be crucial to understand and implement for the remainder of 2020. Initiative #1 – Back-End Innovation 2020 has shifted the focus around bringing back-end processes up to speed. 87% of financial organizations don’t believe their current core systems can keep pace with customer-facing initiatives. And with 60% of customer dissatisfaction originating from the back-office of financial organizations, it’s clear that inefficient back-end processes can have a negative impact on customer experience and need to be addressed in 2020. Appointment scheduling is a tool that enhances customer-facing channels, while streamlining back-end processes within your organization. It can be implemented organization-wide, into your contact center’s appointment booking process, in-branch as well as online, providing a new appointment booking channel to your customers. Initiative #2 – Better Data Management The second banking initiative encompasses better data management between customer-facing and back-end channels. If your organization utilizes platforms that do not provide integration options, you are placing your organization at an increased risk of slowing down operational processes and creating a disjointed customer experience. When you are an appointment driven organization, it is crucial that the data captured through your customer-facing channels is transmitted to your back-end processes. Implementing an enterprise appointment scheduling solution will allow your organization the ability to integrate both front and back-end processes into one platform, resulting in all customer and appointment related information being stored in one place. This will enhance operational processes and streamline the management of data between your two channels. Initiative #3 – Empower Customers Self-Service We live in an ever-evolving digital world that has streamlined many of the tasks in our day to day lives, such as checking out at the grocery store, buying clothes, and ordering food. With all of these advancements, shouldn’t financial organizations be providing self-service channels to their customers as well? The increase in customer experience expectations does not mean that customers expect to have your organization wait on them hand and foot. Independence and autonomy are very important and according to a survey conducted by GetApp, 70% of customers prefer to use self-service channels to manage their lives, and 31% said that they would leave a current provider if another offered online accessibility. With appointment scheduling, you can provide your customers with the luxury of scheduling appointments with your organization through self-serve, online channels, allowing them to connect with your organization whenever and wherever they want. Initiative #4 – Revitalizing the Lobby Experience To match the continuously changing landscape of 2020, it is important to adhere to the customer’s continuously changing needs when they decide to make their selective trips into the branch. Customers now more than ever require a clear line of sight into the lobby experience, whether it’s accurate wait times on when they can meet with an advisor, or seeing how many people are actually inside of the branch. With Lobby Management, your customers get to center the banking experience around their own needs, providing accurate branch information while prioritizing the customers physical safety inside of the branch. New Initiatives in Banking – What’s Next? According to Deloitte’s 2020 Banking and Capital Markets Outlook report, “Banking consumers have a stronger emotional connection to technology brands like Apple, Amazon, and Google than to their banks.” And in response, many banks are deploying digital strategies to stay ahead of the game. Does your organization have a game plan for the rest of 2020 to keep up with the digital transformation occurring in the financial services industry? Take advantage of the latest trends, and what Coconut can do to help in our Digital Transformation Guide. Ready to get started? Schedule a consultation today.
Virtual Meetings: Keep Calm and Connect Remotely
The global pandemic caused by the Coronavirus (COVID-19) has impacted nearly every corner of the world. For ourselves here at Coconut, we are lucky to have been able to allow all employees to settle into their remote working environments while continuing to serve our customers. We understand that we are lucky to have the ability to continue providing guidance and solutions to the issues this global crisis has imposed on them, their staff, their customers, and their way of life. Because we know that not everyone has the same option to switch to a work-from-home business model. They simply do not have the tools in place to make it possible. As countries around the world order businesses to close their doors and send workers home in an effort to flatten the curve, many citizens are feeling unprecedented levels of uncertainty about their future, as well as what that will mean for their finances. And with experts estimating that the total cost to the global economy is estimated at $2.7 trillion, they are not alone in their concerns. Everyone is affected, and everyone is looking for direction during these difficult times. This is why we pushed ahead with a priority release of our Virtual Meetings integration, a new feature that allows banks and credit unions to quickly and easily shift from traditional face-to-face meetings to a remote business model. Building on the core functions of our existing customer engagement solution, Virtual Meetings can help customers and advisors to continue their relationships in a digital setting, allowing them to communicate safely and securely from any location. Through a seamless integration with video conferencing providers like Zoom, customers are able to schedule their virtual meeting quickly and intuitively. And for those who prefer a more low tech solution, the ability to schedule a meeting over the phone is also available. All of this is available through the same self-service booking flow used for face-to-face meetings, and with no software to download and no need for customers to set up accounts, adoption is incredibly simple. Within just days of its release, 20 of North America’s leading banks and credit unions have enabled the new integration, with the Coconut team working tirelessly to help them navigate this newly imposed digital world. And as many branches are forced to close their doors, Coconut’s clients have expressed their appreciation for its rapid delivery. “This is a great example of providing a solution that is a real and present need due to the challenging and uncertain times we are in. We are still in the process of closing our branches due to the need that is still very present in our community, but will be shifting to using [Coconut Software’s Virtual Meetings integration] to help us do more remote video appointments very soon now.” Jeanne PickensCOO, Rogue Credit Union Following from our mission of “powering human engagements in a digital world”, remote meeting capabilities come as a natural evolution of our current offerings, and one that is needed today more than ever. Even prior to the current situation, the ability to connect remotely is something that has been increasingly important to our customers in the financial world. But now, with financial institutions and the customers they serve facing these unprecedented challenges, it’s more important than ever for us all to work together in keeping the lines of communication open. This is why Katherine Regnier, CEO and Founder of Coconut Software, has made the decision to provide this feature at no cost during this time of need. “Where digital customer engagement was previously viewed as a competitive advantage, it is now a requirement to keep customers and staff safe with physical distancing and managing foot traffic. It has made our solution a necessity.” Katherine RegnierCEO and Founder, Coconut Software With both financial institutions and their customers experiencing the full physical and financial effects of the current global crisis, it’s vital that banks and credit unions are able to continue to provide direction and reassurance — while also encouraging increased physical distancing. Whether they accomplish this through enabling staff and customers to meet remotely, or by simply reducing and managing foot traffic by switching to an appointment only business model, we have a solution ready and waiting to help see you through these days, and beyond. From all of us at Coconut Software, stay home, stay healthy, and stay in touch. Interested in our Virtual Meetings integration? Contact Us Today What Next? Looking for more strategies to meet your customers’ changing expectations? Download our report Becoming Future Proof: Five Proven Strategies for the Branches of the Future to learn more methods in technology, design, and service that banks and credit unions can take advantage of in preparation for the future. Interested to hear what top experts in financial customer experience have to say about the coming challenges branches are looking forward to? Watch our panel discussion Embracing a Customer-First Mindset: Eliminate Friction Points in Your Customer Multi-Channel Journey. Ready to start taking steps to ensure your business is set up to meet future challenges head on? Schedule a consultation with Coconut Software to learn more about how our tailored solutions can help.
Remote Video Banking: Future Proof Branch Strategies
Photo Credit: https://writix.co.uk/ Deploying a digital-first banking platform is not only now possible, but mandatory for financial institutions of all sizes — but this doesn’t mean getting rid of physical locations altogether. 77% of customers still prefer visiting the branch when they want to discuss complex financial topics, and even for digital banking customers, speaking with a live representative still evokes the greatest amount of positive sentiment. Finding that perfect balance between digital and human services is the key to establishing a future proof branch. As a follow up to Part 3 in our series, today we will be examining the 4th of 5 different strategies that banks and credit unions can implement in order to set their branches up for success in this rapidly changing landscape. Introduce Remote Video Banking Video banking has been popular for years now, with many banks having installed ITMs — interactive teller machines — for their drive-up and in-branch kiosks. A number of financial institutions have been successful with this technology, but technology has evolved, and consumer habits with it. Today, millions of people are making video calls through FaceTime and Skype every day, video conferencing in the office is commonplace, and telecommuting is on the rise. With remote video calling becoming so mainstream, customers are beginning to question the need for a branch visit in order to engage with a banking assistant. The expectation that their financial institution extend the same capabilities that they enjoy everyday in communicating with their friends and colleagues to things like mortgage applications and investment consultations is on the rise. “We recognize that [SMB customers] work unconventional hours, are traveling or might not be able to visit a branch for a number of other reasons. Being able to access RBC Small Business specialists via video wherever and whenever they want helps them maintain that personal connection they expect with our bank.” Cathy HonorSVP Contact Centers, Royal Bank of Canada Currently, most remote video offerings like those of RBC are created for specific use cases — with RBC it’s SMB clients, while others like Barclay’s provide limited retail banking services. In these early stages, these constraints to service levels work to streamline implementation as specialized representatives are able to serve customers from central video contact centers. However, if remote video banking is to be extended to more services in the future, it should also be extended to include the branch itself. Along with allowing branches to leverage the talented and experienced staff they already employ, it would allow customers the option to engage in a video engagement with a local representative that they know and trust. This not only plays to the strengths of the branch in providing expert face-to-face financial advice, but also fits with what customers are expecting from digital services. According to research from Kony Inc, although 57% of customers want all products, services and support to be available digitally, they want those digital offerings to be supported by a named company representative. Customers want digital, but they also want the trust, security and relationship that comes from physical services. This means combining physical and digital services rather than separating them into two divergent channels — the branch and the video contact center should be working to support each other. Are Customers Ready? According to a recent study, the future of video banking looks bright, with the vast majority of consumers who try it rating the experience highly. Somewhat surprisingly, consumers who have used in-branch video banking rate their satisfaction with the service slightly higher than those using video services remotely. A difference that could be the result of remote video banking customers having to navigate the system on their own. The study also found that it is inaccurate to assume that younger, more upscale customers are the most likely to accept video banking. In their research, it was found that all consumers, regardless of age, gender or socioeconomic status, are generally open to trying video banking if/when their bank or credit union asks them. The fact is that as branches continue to shrink, customers are still going to want to get face time with skilled advisors. The numbers show that 50% of US financial customers are willing to try online banking if their bank offers it, and as illustrated previously, they are generally quite accepting of the technology once they’ve experienced it for themselves. With this in mind, a branch looking toward the future would do well to begin bringing video banking capabilities into their locations today. Doing so will not only enable them to differentiate themselves from the competition today, but to provide both themselves and their customers with a head start on the larger remote video banking transition that is almost sure to happen in the future. Check out the other articles in the Future Proof Branch Strategies Series: PART ONE – Self Service Kiosks Examining the benefits and capabilities that self service kiosks can bring to your branch by eliminating many of the pain points that customers associate with their visit. PART TWO – Café Style Branches We discuss design changes in the lobby that can help to encourage relationship building and conversations between advisors and their customers. PART THREE – Smart ATMs Exploring the changes that are being introduced through new Smart ATMs and where that may take us — and the frontline staff that many fear they replace — in the years ahead. What Next? Looking for more strategies to meet your customers’ changing expectations around the in-branch experience? Download the full report Becoming Future Proof: Five Proven Strategies for the Branches of the Future to learn more methods in technology, design, and service that branches can take advantage of to adapt in the rapidly changing financial landscape. Interested to hear what top experts in financial customer experience have to say about the coming challenges branches are looking forward to? Watch our panel discussion Embracing a Customer-First Mindset: Eliminate Friction Points in Your Customer Multi-Channel Journey. Ready to start taking
The Top 4 Ways Branch Technology Can Match Customer Interest
From Teller Lines to Teller Less: Highlights From the Future Branches Report With the rise of Fintech and a customer base that’s becoming increasingly comfortable with the ease and convenience provided by new technology, banks have had to work harder than ever at bringing people into their physical branches. Tablets, video conferencing, digital signage and other technology has become standard in most modern banks and credit unions, and investments in personnel training has risen significantly. But how successful have they been in their efforts? Which branch technology implementations have been successful in matching customer interest? And importantly, what strategies have been most effective at keeping the branch ahead of the competition? Diving into the facts around customer-facing technologies, this report investigates how changes in the industry are transforming the physical branch. To compile this research, Future Branches conducted an industry survey of 100 banking professionals to develop a clear view into the current state of the branch experience, and where it’s heading in the years to come. View a summary of some of the highlights from their findings below, or download the full report to discover what banks are doing to match customer interest. 1. Banks are investing heavily in self-service technology The top 4 investment priorities reported in this study were digital signage (61%), video conferencing (58%), self-service tools (54%), and tablets for customer use (54%). Based on these results, it’s clear that banks are prioritizing customer-facing solutions — specifically, self-service technologies and digital display technologies — above others. The fact that over half of respondents are prioritizing video conferencing technology is significant. This is indicative of an ongoing trend to expand branch services into new geographical areas by creating “hub and spoke” branch arrangements and by enabling internet-connected customers to reach trained personnel from the comfort of their own homes, which fits in with another reported priority of banks in the study — to make banking more seamless with their customers’ personal lives (50%). “The bank wants more customer interaction at the branch. We believe we can achieve the desired levels of interaction through technology services.” – Information Technology Professional, Regional Bank For more in-depth survey results and expert insights, download the full report now. 2. Larger banks have a tech advantage The study found that 21% of banks believe they are behind their competitors in terms of the sophistication of their in-branch technology—that is, the degree to which they have modernized their physical branches. This study found that the majority of banks reporting themselves to be in this situation categorize themselves as regional or community banks or credit unions, while every global and the majority of national banks tended to claim they were “already a leader” or that they were at least “competitive”. But smaller banks and credit unions are rising to the challenge. While 21% believe themselves to be behind the competition, 20% are confident that they are making meaningful progress. “We have been an attraction for technology consultants and service providers over the years to try new technology which they have developed, and which we can use in our branches.” – Marketing Professional, Regional Bank For more in-depth survey results and expert insights, download the full report now. 3. Customer-facing tech is viewed as the safer investment With the wealth of tech available to financial institutions today, it’s perhaps not surprising that nearly half of banks (48%) are prioritizing implementing new technologies across all their branches. To support these new technologies, banks are prioritizing the training of in-branch personnel on customer-facing technologies (47%) and to a slightly lower extent, back-end technologies (41%). Looking more closely at the numbers, it appears that the difference could be resulting from pain points in training for new back-end systems, with banks reporting pain in that area sitting 3% higher than those reporting the training as a priority. Conversely, just 36% of banks report pains in training staff on customer-facing technology — more than 10% below those prioritizing that area of training. Looking at this, it appears that in their aim to match customer interest, most banks view investing in self-service style customer-facing technology to be much easier to implement. “Our bank wants to give complete experiences to our customers and to keep them excited by introducing new technologies on a regular basis.” – Marketing Professional, National Bank For more in-depth survey results and expert insights, download the full report now. 4. Banks are keen on overcoming pain points in training As discussed in the previous point, in order to take advantage of the latest technologies, banks are prioritizing the development of robust training regimens to get their in-branch personnel up to speed. The value of this high investment in training is clearly reflected in responses showing that 68% of banks rating themselves as ‘competitive’ or ‘a leader’ in terms of their in-branch personnel, but it isn’t without its challenges. In the study, respondents cited the struggle to create comprehensive training programs which accommodate branch personnel of different backgrounds and different levels of experience as a major pain point. Furthermore, measuring the development of personnel after training, keeping training relevant as new technologies continue to disrupt the industry, and retaining personnel after investing in their training are all issues that came up multiple times. “Retaining the personnel after we have spent on training them on the technology that they have [is our biggest pain point]. When they choose to move to another organization, we have to spend on training the next person, which does have a cost challenge.” – Sales and Service Professional, Regional Bank For more in-depth survey results and expert insights, download the full report now. Discover A Modern Way to Engage Get In Touch What Next? Ready to learn more about the way customers view the role of the branch in this rapidly changing digital landscape? Download the full Future Branches Study — From Teller Line to Teller-less: Aligning Your Mix of In-Branch Employees and Technologies with Customer Interests. Looking for more unique perspectives on the
Strategies for the Impending Baby Boomer Crisis
Explore the boomer issues presented in a recent Financial Brand article, & how Coconut’s customer experience software fits into the marketing strategy.
Manage the Walk-In Appointment Journey
Give your customer experience and branch performance a boost with Coconut Lobby Management. The ‘phigital’ solution to mapping the customer journey.
Banking on Millennials
Learn how the growing generation of millennials is changing the world of finance in our latest infographic “Banking on Millennials.”
5 Things Financial Institutions Forget During a Digital Transformation
Make your digital initiatives work for you, not against you. Check our top 5 digital transformation errors and how Coconut Software can help you avoid them.
Balancing Millennials and Boomers in a Self-Service Era
Looking for a self-service digital solution to improve customer experience for Millennials and Boomers? There’s more common ground than most banks realize.
Partnering With Vendors Providing Custom Branding
Have you ever visited a company website, clicked on a link from a call to action, and been redirected over to a web page that no longer looked or felt like the brand? If so, did you continue along the customer journey? Or did you bounce? Inconsistent branding can lead to brand confusion as well as a poor customer experience. Your organization’s branding is its public representation. Ensuring that your third-party partner can offer custom branding that matches your guidelines is crucial when you’re aiming to create a cohesive journey for your customers. Here are the benefits of partnering with a vendor that fully supports custom branding and the risks of choosing a solution that fails to do so. Create a Cohesive Customer Journey Customers expect to have pleasant, streamlined interactions with their service providers, and with the increased demand for efficient customer experience, it is imperative that your organization provides the high level of service customers are beginning to demand. Creating a cohesive journey for your customers includes keeping your company messaging and visual appearance consistent, no matter what steps they take through your customer-facing channels. The Importance of Custom Branding with Third-Party Tools When your organization builds the customer journey with touchpoints powered by third-party vendors it is crucial that those platforms can support your organization’s custom branding to keep the customer journey as consistent as possible. For example, let’s say you have implemented a scheduling solution into your organization’s online platform. When a customer clicks on ‘Schedule an Appointment’, it will take them off your website and into the third-party tool. If the branding on the page is not consistent with your company’s branding guidelines, the customer could abandon the process, thinking the site is not affiliated with your organization due to lack of branding consistency. This can lead to lost revenue due to your customer abandoning their appointment scheduling journey, and leaves you open to the risk of churn. Losing customers to something as simple as inconsistent branding is a scary thought, but it’s something that is easy to avoid. When the vendors you choose to partner with offer full support for custom branding, your customers will not be able to distinguish between your home platform and the third-party solution, providing them with an enhanced yet consistent experience. According to Capgemini, 91% of banks already want to collaborate with FinTechs to provide their customers with an enhanced experience. Why Brand Messaging and Tone is Important with Third-Party Tools Consistency in brand messaging is just as important as a consistent appearance for third-party solutions. For example, if your brand’s voice is friendly and whimsical, yet the tone used in the third-party solution is cold and stark, it can quickly change your customer’s attitude towards your organization, potentially causing them to abandon their journey and costing you business. Whether you are using a third-party vendor within your online platform or using it to communicate with customers through email or social media, it is crucial that you have the ability to provide consistent brand messaging to create a cohesive experience for your customers. Custom Branding ROI When you invest in a solution that fully supports custom branding your organization will experience a return on investment. The main benefits that come with custom branding are that it reduces churn by creating a cohesive experience for your customers, as well as helps acquire new business due to brand recognition. In fact, 77% of B2B marketing leaders state branding is critical to the growth of an organization. Recognition for Current Customers Marketing efforts are not just for acquiring new customers. They also help promote new services and products to your current customers. If you are using a third-party solution to communicate with customers via email or social media, consistent branding is crucial so customers recognize and acknowledge the information you are trying to communicate. If the branding of your customer messaging is off, it could cause customers to disregard your message entirely since they do not recognize who the content is coming from. Another scenario is that the customer does see the content, but is wary of the source due to the inconsistent branding and proceeds to ignore it. Brand Recognition and Customer Acquisition When an organization is recognizable due to their consistent branding, they are perceived as more dependable and reliable. According to BrandExtract, “A consistent brand helps increase the overall value of your company by reinforcing your position in the marketplace, attracting better-quality customers with higher retention rates and raising the perceived value of your products or services.” When partnering with a vendor that does not support full branding, you are placing your organization at risk of customers ignoring or not recognizing your communication efforts. This is problematic because if customers do not recognize your communication efforts they might feel as though your organization is dropping the ball in terms of providing a premium customer service. Additionally, this could result in a loss of potential revenue because your customers are missing out on communications regarding promotions or new service offerings. Experience Full Support for Custom Branding with Coconut Coconut Software’s enterprise appointment scheduling solution fully supports your organization’s branding, from the messaging style for email and SMS notifications, to the shape and color of the buttons in your scheduling solution. With our solution, customers can schedule appointments directly through your organization’s website. They’ll also receive confirmation messages after the appointment is scheduled and reminder notifications leading up to the appointment. With full support for custom branding, the look of the scheduling interface will match the rest of your company’s website, and the custom emails will follow your brand guidelines so that your customers recognize the consistent look and feel they are used to and know which organization is contacting them. Looking to boost revenue and deliver a premium experience to your clients? Schedule a consultation with Coconut Software to learn more about how our appointment scheduling solutions can get you there.
Why Integrate CRM With Your Appointment Management Solution
Appointment management software plays a critical role in any organizations digital transformation. To get the most out of your solution, integrating your CRM software is a necessity. Doing so avoids a disjointed operations and a silo’d workforce, not to mention setting your organization up for future success. If you choose to implement and integrate a appointment management solution with your business CRM, you’ll want to ensure both applications provide an open API. This will allow your business to integrate both systems and experience the ultimate benefits of enhancing your operational processes. The Risks of Not Integrating Your CRM If your organization chooses a appointment management solution that does not provide integration options, you are placing yourself at an increased risk of slowing down operational processes, increasing informational gaps, and creating a disjointed customer experience. Impact on Operational Processes The information necessary for appointment management appointments, that also has to be stored in your CRM application, will require duplicate data entry if your appointment management solution is not integrated with your business CRM. This is going to be a nightmare for staff responsible for recording customer information, as they’ll have to re-input data that already exists in another application. And it will cost your organization money due to wasted staff time. Duplicate data entry is also problematic since it leaves room for error when an individual is asked to manually transfer information from one application to another. Disjointed Customer Experience Not integrating your appointment management solution with your CRM application may mean you are inadvertently delivering a disjointed customer experience. At the time of the appointment scheduling, your customer can give additional insight into their needs, and what they hope to accomplish in their upcoming appointment. But, if up-to-date information is not available when your customer-facing staff check the scheduling system to gain insight into a customer’s needs, they’ll end up working with outdated or no information at all. If you were the customer who scheduled an appointment with your financial services provider, imagine how frustrating it would be to answer several questions during the appointment scheduling, only to find out their advisor doesn’t have access to that information. Now, they have to answer the same questions again, since their advisor prepared for the appointment based on outdated information. Process without a CRM, appointment scheduling integration in your contact center Individual contacts your organization to book an appointment Contact center representative asks the individual for their basic information Contact center representative has no idea if the individual is a current or new customer Contact center representative has to input all the customer’s information to schedule the appointment Once the appointment is scheduled, the representative has to log into your business CRM to manually input this information for the second time, taking up time and leaving room for error Process with a CRM, appointment scheduling integration Individual contacts your organization to book an appointment Contact center representative asks the individual for their basic information Contact center representative can see if the individual is a current or new customer If the individual is a new customer, the information put into the scheduling system will also be saved to your organization’s CRM If they are a returning customer, the CRM will be able to populate the fields in the scheduling system, saving time for both the call center representative and the customer The result is a more streamlined reporting and back-end process The 3 Benefits of Integrating CRM When you are an appointment driven business, you want to ensure you are providing a premium experience to your customers, so they want to continue working with you. Integrating your appointment management solution with your CRM will enable your institution to communicate more effectively with your clients, streamline operational processes and improve communication. 1. Streamline Operational Processes Having a single, integrated platform, it will eliminate the task of duplicate data entry. Once both of your applications storing customer information are integrated, your staff will no longer have to input the same customer data into multiple applications. Not only does this streamline operational processes by removing a time-consuming task, but it increases the accuracy of customer information. Coconut Software’s appointment management platform allows your appointment analytics to directly sync to your CRM application so you can track metrics such as attempted and completed customer interactions with your business, and the customer information collected when the appointment was scheduled. The customer and company data is updated in real time, ensuring your advisors have the most recent customer data, allowing your organization to provide a premium customer experience and enhance operational efficiencies. 2. Enhance the Customer Experience Having your appointment management solution paired with your CRM application allows for all customer information to be stored in one place, enabling you to use multiple channels and streamline operational processes. Coconut Software’s appointment management platform allows you to capture and track information about the products your specific customers are using, and their previous behavior with your organization. With this information, you can tailor future interactions to meet their needs. For example, one of your customer-facing advisors checks the history of a customer with an upcoming appointment to discuss insurance plan options. While looking into their history, the advisor can see the customer has invested in a TFSA with your organization in the past. With this insight, the advisor prepares a pitch for another type of investment account to share with the customer during their appointment. This allows your organization to potentially up-sell customers and shows you are in tune with their needs and past behaviors. 3. Enhance Company Communication Another benefit of integrating your appointment management solution with your CRM application is that you can improve communication within your organization by having all of your employees working from the same platform. When a customer schedules an appointment through either your business’s online channel or contact center, the information collected at that time will also be visible in your CRM. This allows your customer-facing staff to have the necessary insight into
What is Stalling the Digital Transformation for Your Bank?
There is a major digital transformation occurring in the financial services industry and some organizations are moving faster than others. Has your organization found itself falling behind in the banking technology rush? In this post, we’ll explore some of the reasons why some banks, credit unions, and other financial services institutions have found it challenging to keep up with digital trends, and what to do to overcome these roadblocks. 3 Major Obstacles Blocking the Digital Transformation for Your Bank 1. Older back-end processes hinder IT innovation We’re moving towards the future of digital banking at a rapid rate. And given this pace, you’ve probably observed that your organization’s core technologies are struggling to support integrations with newer technologies that are available. To help overcome these challenge, you should seek out new systems that both enhance the operational processes in your organization and are compatible with your current core technologies. 2. Key talent gaps in the team The next common obstacle you may be experiencing has to do with your people. Again, given the pace of innovation and change due to new technologies in the workplace, your organization’s IT team may be struggling to support new technology implementations that are available. If you don’t want your tech team to be taken away from the important day-to-day work that keeps your organization running in order to manage new implementations, you should seek out new technology that requires minimal in-house resources to implement. If this is not possible, you may want to consider bringing in senior IT talent who has experience with large-scale technology implementations and can help you navigate the pitfalls and obstacles. 3. Organizational resistance to changes that threaten the status quo Customers and staff can have a difficult time adjusting to rapid change. This is understandable, however, change is inevitable and is absolutely the way forward if your organization is going to keep up with digital transformation in the bank sector to stay competitive. That said, finding a tool that is intuitive and user-friendly is key to the success of your business and will allow ease of staff and customer adoption while improving the customer experience. Overcome Your Banks Stalled Digital Transformation with Appointment Management Solutions When looking at tech solutions that will enable your organization to offer a premium, digitized customer journey, online scheduling is just the implementation for the job. Enterprise appointment scheduling can help you overcome a number of obstacles traditionally associated with tech implementations and can be integrated into your current customer communication channels as well help you open up new, online channels. The benefit of a scheduling solution that integrates into different channels is that is can be rolled out in phases to ease both your staff and customers into your digital transformation. Call Center Integration By starting tech implementations through existing channels, such as your organization’s call center, your in-house IT resources will not be swamped by your new solution. Additionally, organizational resistance will be low due to your new implementation enhancing a channel that both staff and customers are already familiar with. Online Integration The benefit of implementing an enterprise scheduling solution is that you can also offer new channels, that allow your customers the ability to book appointments in real time, 24/7. This caters to one of the many ever-increasing customer expectations that your organization be accessible to them at all times. How Coconut Software Can Help Once you have decided that enterprise appointment scheduling is what your organization needs, where do you go from there? Simple implementation Choosing a tool that can be implemented in a matter of weeks with a dedicated support team is key, especially if your organization is at the beginning of its digital transformation, lacking up-to-date, back-end support. Coconut can be implemented within a matter of weeks and allows your organization to have a smooth implementation that is ready whenever you are. “Amazing support structure, quick turn around times, and always willing to work with us to provide out of the box solutions.” – Carly Lock, Rogers Full support team It can be a struggle to use a significant amount of in-house resources to implement a new solution in your organization. Looking for a tool that comes with an exceptional support team that will allow you to use a minimal amount of your own resources is beneficial. Coconut provides you with a dedicated customer success coach as well as a project manager to support your financial organization to kick-start the digital transformation for your bank. “Our experience with Coconut has been excellent. Their team of dedicated professionals worked hard to accommodate our needs and we are very pleased with the end results.” – Nathan Heemskerk, Tandia Financial Credit Union Easy transition through channels Customers and employees can be adverse to change. Implementation adoption is very valuable but hard to attain. Coconut can be integrated into existing channels, such as your organization’s call center, as well as new channels, such as your online platform, easing both your customers and staff into the digitization of the banking industry. Any transformation can be daunting, especially one that is shaking up an entire industry, however, change is inevitable and choosing an implementation that best supports your organization in this time of change is key. Enterprise appointment scheduling is that tool that your financial organization has been looking for. Schedule a consultation today to experience the benefits of enterprise scheduling solution.
Digital Transformation to Improve Operations
Learn how digital transformation and initiatives can digitize customer-facing channels to keep up with increasing customer experience expectations.