About Customer Effort Score (CES)
An effortless experience has never been more important for financial services. In this webinar, we’ll break down the theory behind the Customer Effort Score (CES), how it applies to your sales funnel and how to close the gap on creating a frictionless banking experience by providing suggestions on how to better engage with members and customers.
In this Webcast You Will Learn
- What is customer effort and why is it important
- Why should marketing care about the customer effort score
- How customer effort impacts your sales funnel
- How to assess your customer effort score
- Suggestions on how to improve your score