INTEGRATIONS—ANALYTICS AND TRACKING
Google Tag Manager
Connect booking events to your full analytics ecosystem.
What it is
Google Tag Manager is Coconut’s most fully documented analytics integration — connecting the booking flow to any GTM-managed analytics, marketing, or conversion tool. The default recommendation for most institutions.
How it works
Coconut emits a structured data layer (page, language, service, category, location, transaction status) at each booking step. Admins provide their GTM container ID. GTM routes the data to any connected tag — analytics, advertising, attribution. Iframe/postMessage support included.
Best fit for
FIs using GTM as their primary tag management layer who want Coconut booking events in their measurement ecosystem.
