Marketing

Coconut Software - Blog Hero - Customer Journey Mapping
By Kelly Wilson in Marketing - Jan 4, 2019

The Importance of Customer Journey Mapping

Failing to understand and map out how a new solution will fit into an existing customer journey risks making the experience worse, rather than better. After implementing new technology, there is an increased risk of a low adoption rate from customers. More often than not, this lack of adoption stems from the fact that the […]

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Coconut Software - Blog Hero - Integrate CRM with Appointment Solution
By Kelly Wilson in Digital Innovation - Dec 12, 2018

Why Integrate CRM With Your Appointment Management Solution

Appointment management software plays a critical role in any organizations digital transformation. To get the most out of your solution, integrating your CRM software is a necessity. Doing so avoids a disjointed operations and a silo’d workforce, not to mention setting your organization up for future success. If you choose to implement and integrate a […]

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Coconut Software - Blog Hero - Customer Behaviour Data
By Kelly Wilson in Marketing - Oct 3, 2018

How to Use Customer Behaviour Data to Grow Revenue

Customer experience is a critical differentiator. How can organizations strive to improve the quality of the services that they offer?

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Coconut Software - Blog Hero - Digitally Transform Contact Centers
By Kelly Wilson in Digital Innovation - Sep 19, 2018

3 Reasons to Digitally Transform Your Contact Centers

In todays digital era, consumer needs have evolved. It’s no longer a matter of “if” banks will become fully digital, but “when.” The prospect of a digital transformation in the financial services industry does not necessarily mean the end of all traditional customer experience channels, like contact centers. In fact, using technology to improve the […]

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Coconut Software - Blog Hero - Digitizing the Back-End Process
By Kelly Wilson in Digital Innovation - Aug 29, 2018

5 Benefits of Digitizing Your Back-End Process

Organizations are scrambling to stay ahead of their competitors in the finance industry, with digitizing the back-end process being at the forefront of innovation. However, 87% of financial organizations don’t believe their current core systems can keep pace with customer-facing initiatives. And with 60% of customer dissatisfaction originating from the back-end of financial organizations, it’s […]

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Coconut Software - Blog Hero - Digital Transformation to Improve Operations and Efficiencies
By Kelly Wilson in Digital Innovation - Aug 23, 2018

Digital Transformation to Improve Operations

Learn how digital transformation and initiatives can digitize customer-facing channels to keep up with increasing customer experience expectations.

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Coconut Software Blog Hero 3
By Kelly Wilson in Digital Innovation - Aug 15, 2018

The Top 3 Reasons to Implement Digital Customer Service Channels (2019 Update)

Take digital transformation to the next level by streamlining your self-service channels to meet customer need with Coconut Software.

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Coconut Software Blog Hero - Improving Member Experience
By Kelly Wilson in Digital Innovation - Aug 8, 2018

Partnering With Fintech for Your Digital Transformation

Last year over 70% of financial institutions globally placed “improving the customer experience” as one of their top 3 strategic priorities. With the financial services industry evolving at a rapid rate, many banks and credit unions are feeling the pressure to evolve, partnering with fintech might just be the answer. Partnering with FinTech to Keep […]

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Coconut Software - Blog Hero - Future Trends in Banking and Credit Unions
By Kelly Wilson in Digital Innovation - Aug 1, 2018

5 Digital Trends Shaping the Future of Banking and Credit Unions (2019 Update)

The top digital initiatives in 2018 that are informing the future of the banking industry and how these trends are affecting organizations like yours.

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Coconut Software - Blog - Marketing to Millenials
By Kelly Wilson in Operations - Jul 25, 2018

Personalized Service for Appointment-Driven Businesses (2019 Update)

Think back to the last time you interacted with your bank, or credit union; was there personalized service involved. Was it easy to get in touch? Did the organization recognize who you were–online or over the phone–and make you feel like a valued customer? How fast and easy was it to do business? These are […]

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